MGM630-0804B-04 Applied Managerial Marketing - Phase 2 Discussion Essay

MGM630-0804B-04 Applied Managerial Marketing - Phase 2 Discussion Board - Essay Example The company deals with a variety of items and is well spread across the three state region in around 1 ten stores. The company has been in this business from 1992 and has not been very inclined towards brand building. The company dealt mainly with only importing and selling of home dà ©cor and gift items and is now looking at moving into house ware items as well. Efforts are being made to improve the brand awareness and also the product portfolio of the company. There are a few issues that the company might face in the case of increasing the brand awareness. Since the company has been in the industry for such a long period and has always used brown bags to wrap their products, there has been very little or almost no attention that has been given to the GGI. It is not known if the company even has a reputation in the market at all. Also as the company is just starting to move into a new product line – House ware, it is obvious that the brand has no awareness for this portfolio of products. Also with the declining sales in the whole sale business and the store business remaining flat, it is obvious that the company is lacking a lot of marketing. To resolve these issues it is essential that steps are taken to correctly market the company and increase brand awareness. To do this it is firstly essential to understand the role of marketing in a society and how it affects a firm. The next section will deal with understanding this in brief. As already mentioned earlier, marketing plays a very important role for every business. It is a process of identifying, anticipating and satisfying the customer requirements. Marketing can be done using a number of different tools like advertising, branding, direct marketing, publicity etc. It is essential that all firms understand one simple concept, that societies do not require marketing and can exist

Marxist Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Marxist Analysis - Essay Example This is not the same case when it comes to the history of economic original sin; it reveals to us that there are people to whom the whole thing is by no means essential. It happened that those in power accumulated wealth, and the subjects had at last nothing to sell other than their skins. Thus, the majority of people are poor despite their labor which is the only thing they have remained with. The few rich are constantly accumulating wealth despite the fact that they stopped working long time ago. This is usually used in defense of their property because in actual history it’s the enslavement, robbery, murder and force that play greater roles. In the records of political economy this idea has been brought about by Karl Marx. In the analysis of the international trade by economists, the Robinson Crusoe figure is taken as the main starting point. He is pictured as a strong, intelligent and diligent individual who through reasoning masters nature. In addition, he is also portrayed as a promoter of slavery, murder, robbery and force. This is because idyllic existed earlier thus; political economy should not be ignored. The contrast between what actually happens in the international economy and the international trade myths in the economics textbooks is as a result of the contrast between the real Robinson Crusoe and the economist’s Robinson Crusoe. The model of a fisherman and a hunter who exchange their mutual profit under conditions of reciprocity, freedom and equality are paradigmatic to non-Marxist international trade theory. International trade should be based upon a division between equals; unfortunately, it is often based on a division between the subordinate and the superior. It’s more of a trade between the colonizer and the colonized, the hinterland and the center, the servant and the master. It’s based upon the division between lower and higher functions as in the relation of capital to labor; one party does the work while the